MRON Introduces Holi Scheme for Partners By : ChannelsTech2.0 Staff | Mar 07,2008

MRON International has announced the launch of its promotional program for the Holi season ‘Aao Chalein Saath Saath’ for its channel partners on its entry-level UPS systems. The offer is applicable on 1000VA, 800VA, 625VA, and 600VA models. The purchase of any 20 UPS will fetch partners a Lethermat Travel Trolley worth INR 4499 for free.

The scheme is available through company’s Authorized Distributors and is exclusively designed for its Dealers, Primary and Secondary Resellers. Rajeev Rohatgi, Vice President (Sales and Marketing), MRON said, “This is our first major scheme in Power Electronics vertical and our primary focus is to position our UPS as a real power electronic brand from Indian MNC. This offer would motivate the Channel Partners to buy MRON UPS and this pull, in turn, would enhance their business and thereby improving their margins. We hope it is accepted as an exciting program and acts as a means for our Partners to cherish their partnership with MRON during the colorful festive season”.

This program is valid from March 1 to 31, 2008. The main criterion for this program is Performance, Target Achievement and Brand Positioning and during this program, the company intends to go on a massive partner enrollment drive across all major towns and cities in India and induct partners with excellent performance track records.

According to company officials, the last 3 months, it has focused more on its channel development program with existing 15 branch offices as of now and by April 2008, the company is expected to increase its base presence to 23 major cities and also move up its direct coverage to 250 plus towns across India.