MRON Unwraps Holi Gift Offer Aao Chalein... (Mumbai, Mar 7, 2008 )

MRON International announced the launch of its promotional program for the festive Holi season on its entire range of entry-level UPS systems.

The scheme, titled "Aao Chalein Saath Saath", is applicable on MRON 1000VA, 800VA, 625VA, 600VA models. Under this offer, purchase of any 20 UPS will fetch channel partners a Lethermat travel trolley worth Rs.4,499 free of cost.

This scheme is available through MRON authorized distributors and is designed for its dealers, primary and secondary resellers.

According to Rajeev Rohatgi, VP (sales & marketing) of MRON International, this is MRON's first major scheme in power electronics vertical and the company's primary focus is to position MRON UPS as a real power electronic brand from Indian MNC with no compromise on quality, service and packaging.

"This offer would motivate the channel partners to buy MRON UPS and this pull, in turn, would enhance their business and thereby improving their margins. We hope it is accepted as an exciting program and acts as a means for our partners to cherish their partnership with MRON during the colorful festive season," he said.

The main criterion for this program is performance, target achievement and brand positioning. This program is valid from 1st March to 31st March, 2008.

During this program, the company also intends to go on a massive partner enrollment drive across all major towns and cities in India and induct partners with good performance track records.

During the last 3 months, the company has focused more on its channel development program. By April 2008, the company expects to increase its base presence to 23 major cities and also move up its direct coverage to 250-plus towns across India. At present, it has 15 branch offices.