MRON's Holi Scheme For Channel Partners Friday, March 07, 2008

MRON International Limited has announced the launch of its promotional program for the festive Holi season, "Aao Chalein Saath Saath" designed exclusively for its entire range of UPS. MRON has come out with free gift offer for its channel partners on its entry-level UPS systems. The offer is applicable on MRON 1000VA, 800VA, 625VA, 600VA models. The purchase of any 20 UPS will fetch partners an exclusive Lethermat Travel Trolley worth Rs. 4499/- absolutely free.

This "Aao Chalein Saath Saath" scheme is available through MRON Authorized Distributors and is exclusively designed for its Dealers, Primary & Secondary Resellers.

Rajeev Rohatgi, VP (Sales & Marketing), MRON International Limited said, "This is our first major scheme in Power Electronics vertical and our primary focus is to position MRON UPS as a real power electronic brand from Indian MNC with no compromise on quality, service and packaging. This offer would motivate the Channel Partners to buy MRON UPS and this pull, in turn, would enhance their business and thereby improving their margins. We hope it is accepted as an exciting program and acts as a means for our partners to cherish their partnership with MRON during the colorful festive season." This program is valid from 1st March to 31st March, 2008.

The main criterion for this program is Performance, Target Achievement and Brand Positioning and during this program, the company intends to go on a massive partner enrollment drive across all major towns and cities in India and induct partners with excellent performance track records. During the last 3 months, MRON has focused more on its channel development program with existing 15 branch offices as of now and by April 2008, MRON is expected to increase its base presence to 23 major cities and also move up its direct coverage to 250+ towns across India.