MRON Strengthens Channel Network in South India (May 28, 2008 )

MRON, an IT hardware and consumer electronics company, has formulated its strategies and policies to strengthen its distribution network in the entire country. The company has opened 3 new branches in South India, in addition to Chennai (TN), 2 new exclusive branch offices in Bangalore (Karnataka), Secunderabad (AP) and 1 consignee-based business operation set up in Cochin (Kerala).

Rajeev Rohatgi, VP (Sales & Mktg.), MRON said, "We at MRON are intent on the growth of our channel - because they are back bone of our business, and are keen on spreading our wings all over the country with intimate working with our channel partners in order to provide maximum benefit to them."

Contextually, MRON has well-distributed trajectory in the region through its branch cum service centers in all the major cities. The increase in sales will be contributed by further penetration into various B & C class towns like Vijaywada, Trivandurum, Mysore, Vizag, Warangal, Trichur, Pondicherrey, Madurai, and Salem etc.

The company has a gamut of activities lined up in the coming months for the channel, initiated to grow business further. Expanding on its Computer Peripherals and Consumer Electronics offerings, it has introduced 4 new premium series cabinets, 2 new regular series cabinets and the latest range of Sub-woofers.

In order to fortify brand awareness and impart product knowledge, various road shows and Dealers Business Development Meets have also been planned for Coimbatore, Cochin, Chennai, and Bangalore within next 3 months.

Talking about the company's expansion plans and new product offerings, Rohatgi said, "The setting of new branch offices is a part of our ongoing expansion plan to increase our penetration in B and C class towns with better value service, quality product, competitive offerings and convenient access points to our channel partners".

"In order to have advantage over our competitors and stronghold in this market, we have to introduce new products - as well as to increase our product portfolio and as a part of our strategy, we have recently added latest range of Cabinets, Mouse and Sub-woofers in our peripherals and consumer electronics product sections", he added.

The company endeavors to create customer satisfaction through efficient management, timely response, innovation as well as effective warranty and service support.

Rohatgi also added, "Our marketing policy is to have a strong and efficient association of Channel Partners across the country and ensure profitability to them."